Break-out sessions covering all areas of industry, featuring topics important to you, will run throughout the day on Thursday 31st March and Friday 1st April.

Schedule



		
Thursday 31st March
Time Duration Topic Abstract
07:30am 60 mins Super Breakfast -
Years of Living Dangerously: Investment Prospects for 2022 and Beyond
After some incredibly strong investment returns over the past two years, 2022 has started badly. The War in Ukraine together with ongoing worries about inflation and interest rates have unsettled financial markets. In this presentation, Brian Parker, Chief Economist for the Australian Retirement Trust discusses the outlook for the year ahead and beyond and what it all might mean for investors.
02:30pm 20 mins Embracing Indigenous Tourism How embracing our First Nations people and cultures will build a better future and how this can be integrated into your business to increase occupancy.
02:30pm 60 mins "In Deep Ship" - A deep dive into the global supply chain crisis (via technology) The unexpected super demand in an post COVID recovery, coupled with labour and source material constraints has caused a significant change in global shipping costs and availability. Yet, while COVID has played a key role, it is only part of a far larger interconnected set of problems. Hear from a global leading economist on what the future holds for worldwide supply chains.
02:50pm 20 mins Time for a change of your Revenue Strategies? How is your business performing? Learn insights from a performance review of the holiday park industry, followed by, how to identify why and when you need to rethink your revenue strategies. Gain a better understanding of best pricing practices to optimise revenues for your park amid a dynamic business environment.
03:10pm 20mins The latest in Caravan Park Research As a tourism sector we have some of the best industry data in the country. Come along to hear all of the latest specific caravan park research, and gain insights into how the market is performing in a COVID-recovery environment.
04:00pm 20 mins 5 Hot Topics in Employment Law you need to know about. It is hard to keep on top of the many recent changes in employment law. This session will provide you with an excellent snapshot of the main changes you need to know about to ensure your business is complying, including your obligations to casual employees, dealing with sexual harassment and important changes to safety law.
04:00pm 30 mins Panel - Mistakes people make through the sale process There continues to be great momentum in caravan park transactions. Yet in many cases businesses are underprepared for the sale, with many failing the due diligence process. Industry experts share their insights into the do’s and don'ts of selling, and learn how naïve decisions could cost you tens of thousands.
04:00pm 15 mins Aftermarket Accessories and the Effect on Vehicle Compliance Aftermarket accessories are popular with consumers but can have an effect on vehicle compliance. Listen to Anne Campbell, RVMAP compliance engineer explain the importance of ensuring that aftermarket accessories enhance the consumer's experience without making the product you are selling illegal and unsafe.
04:15pm 30 mins Maximising Finance and Insurance (F&I) Income through the sale process F&I is a great way to increase yield through every sale and create a passive income into the future.  Yet as an industry, we fail to maximise this opportunity, which is best served at the time of transaction within the caravan dealership (both engagement and awareness).  Learn tools that you can directly take back to your dealership to create additional income streams.
04:20pm 40 mins Road Vehicle Standards Act (RVSA) update by the Federal Department - an interactive session Receive an update on the progress of the RVSA directly from the Federal Department and hear what your business will expect where they come knocking. Understand what will be required when you are visited or have a desk top audit. With all manufacturing/importing businesses operating under the RVSA from 01/07/22 this is a must not miss session.
04:45pm 15 mins What does the future of dealerships look like? At times we can disrespect the modern-day customer and not appreciate that for them, the purchase of a caravan, camper or motorhome is a significant financial investment, one which is also highly emotional, and our dealerships need to account for this. Add to this the changing nature of the manufacture / retailer relationship, the ability to provide add on retail opportunities, and the advancement of service/repair facilities, and the future of dealerships could look vastly different from what we see today. This session will briefly test our current thinking and provide a snapshot of what could be on the horizon.
04:30pm 30 mins Beating the OTA's (Driving direct bookings) OTA's are an invaluable marketing asset, yet their high (and increasing) transaction costs for customers which technically are not yours creates a love hate relationship towards them by operators. This session will look at ways in which you can take back control and return a direct relationship with the customer which turns up at your front door.
Friday 1 April
Time Duration Topic Abstract
07:30am 20 mins What is in the Federal Budget (delivered on the Tuesday before conference) for the caravanning industry? The Federal Budget will be delivered on Tuesday 29th of March, in what is expected to be full of spending designed to win votes in the upcoming election. Hear an analysis on how the budget will impact the caravanning industry and how you can win big from the expected announcements.
07:50am 20 mins What is the outlook for the upcoming Federal election, and how is this likely to affect the caravanning industry
08:10am 20 mins The Caravan Industry Association of Australia policy document for the upcoming election. How you can assist at a local level to prosecute industry issues.
09:00am 20 mins The latest in manufacturing and retail research There is better understanding of the manufacturing and retail environment in our industry than ever before. In an ever changing world, learn the latest in industry data from our research team.
09:00am 20 mins Maximising revenue streams outside traditional income sources Think outside the box during this informative session, highlighting potential sources of income that stray from the norm. Diversifying your Business through outside non traditional markets using what holiday parks have that others don’t – space, land and the ability to act nimbly.
09:00am 90 mins Women in Business Hear the stories of three very different and successful women and how they have managed to juggle the demands of a busy life with their career. Following will be a panel of our guest speakers taking questions from the floor on what it takes to achieve in today's modern world.
09:20am 20 mins Meeting the needs of the 21st century Camper Dive into the expectations of millennial campers, starting from the booking process right through to check-out. Explore SMS comms (avoiding the need for calls), offering ‘experiences’ and ‘packages’ on the booking engine, the importance of mobile-friendly websites, self-service technology, and using Instagram/facebook and sharing guest content.
09:20am 40 mins Current caravanning trends around the world - a panel discussion Hear from global industry leaders in an interactive panel discussion on current trends they are seeing within the caravan industry around the globe.
09:40am 20 mins Defibs Learn how having a Defib in your park can save lives.
10:00am 30 mins Supplier indemnity under the Australian Consumer Law (ACL) The caravan industry has been identified as a priority by the ACCC. In December, they conducted a survey looking at consumer guarantees and supplier indemnification. Hear the latest trends direct from the ACCC and what this means for your business in dealing with both consumers and across the supply chain.
10:00am 30 mins How to make the most out of consumer feedback Consumer feedback can often be a double-edged sword; find out how to make them work for you - the good and the bad! Turn your consumer feedback into a strong selling tool for your business, learn the correlation between consumer reviews and revenue, and hear about global trends around consumer feedback (including Australian caravan park data).
11:00am 40 mins Warranty Bubble - Problems being seen through the repair network Join a panel of industry experts in a discussion, probing into the problems and frustrations appearing throughout the network surrounding product issues being encountered under repair and warranty concerns.
11:00am 15 mins Update of $1.38 project - Local Economic Benefit of a Commercial Caravan Holiday Park Back in 2013, the industry commissioned BDO to look at the value add created by a local caravan holiday park within their local community. Nine years on, this report is being updated taking into consideration new modelling techniques. This session will provide a top level summary with the data invaluable for businesses when dealing with local councils around non-compliant camping, or the submission of grant or funding applications.
11:00am 20 mins Maximising your customer database the growing importance of customer data in delivering personalised experiences A number of macros trends are encouraging businesses to think more deeply about how they collect, enrich and action customer data. In this presentation, Kristy from Lexer will demonstrate how the Caravan Industry Association of Australia is putting its customer data to work, to deliver better experiences for consumers across different consumer segments.
11:15am 45 mins An industry in Crisis - will we get Insurance in the future .... and at what cost? Listen to industry experts on the latest issues arising from the insurance crisis currently faced by park owners.
11:20am 20 mins How to harness the power of Google Google Expert, NCA speaker to present for 20mins on the topic of (or something similar to); Big or small business, how to harness the power of Google.

The speaker will provide industry insights and trends (on a slide if available) and then discuss how to leverage Google for business growth and awareness. (The below are just some suggestions).

- Get the basics right and own your business presence online, with free tools such as Google My Business
- What is Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) and how are they different.
- How audience targeting reduces marketing budget wastage by putting your message in front of the right people at the right time.
- How building brand awareness with Programmatic (Google Display Network etc) can support lead generation campaigns.
11:40am 20 mins Push & Pull Marketing - Pedders Hear from Adam Gillick from Pedders Suspension & Breaks who is there Senior Executive - Brand & Marketing over 25 Years Industry Experience . Adam manages 14 external agencies while overseeing 70 sites across Australia.
11:40am 20 mins The Power of Online Dealership Data The modern day dealership is more sophisticated than ever before. To meet the demands of a busy dealership, there are many online tools which can assist you be more efficient and profitable. Learn about the online advertising space, social media automation, parts online stores and new sales channels as well as the pros and cons around cloud based applications.
Thursday 31st March
Time Duration Topic Abstract
02:30pm 20 mins Embracing Indigenous Tourism How embracing our First Nations people and cultures will build a better future and how this can be integrated into your business to increase occupancy.
02:50pm 20 mins Time for a change of your Revenue Strategies? How is your business performing? Learn insights from a performance review of the holiday park industry, followed by, how to identify why and when you need to rethink your revenue strategies. Gain a better understanding of best pricing practices to optimise revenues for your park amid a dynamic business environment.
03:10pm 20 mins The latest in Caravan Park Research As a tourism sector we have some of the best industry data in the country. Come along to hear all of the latest specific caravan park research, and gain insights into how the market is performing in a COVID-recovery environment.
04:00pm 30 mins Panel - Mistakes people make through the sale process There continues to be great momentum in caravan park transactions. Yet in many cases businesses are underprepared for the sale, with many failing the due diligence process. Industry experts share their insights into the do’s and don'ts of selling, and learn how naïve decisions could cost you tens of thousands.
04:30pm 30 mins Beating the OTA's (driving direct bookings) OTA's are an invaluable marketing asset, yet their high (and increasing) transaction costs for customers which technically are not yours creates a love hate relationship towards them by operators. This session will look at ways in which you can take back control and return a direct relationship with the customer which turns up at your front door.
Friday 1 April
Time Duration Topic Abstract
09:00am 20 mins Maximising revenue streams outside traditional income sources Think outside the box during this informative session, highlighting potential sources of income that stray from the norm. Diversifying your Business through outside non traditional markets using what holiday parks have that others don’t – space, land and the ability to act nimbly.
09:20am 20 mins Meeting the needs of the 21st century Camper Dive into the expectations of millennial campers, starting from the booking process right through to check-out. Explore SMS comms (avoiding the need for calls), offering ‘experiences’ and ‘packages’ on the booking engine, the importance of mobile-friendly websites, self-service technology, and using Instagram/facebook and sharing guest content.
09:40am 20 mins Defibs Learn how having a Defib in your park can save lives.
10:00am 30 mins How to make the most out of consumer feedback Consumer feedback can often be a double-edged sword; find out how to make them work for you - the good and the bad! Turn your consumer feedback into a strong selling tool for your business, learn the correlation between consumer reviews and revenue, and hear about global trends around consumer feedback (including Australian caravan park data).
11:00am 15 mins Update of $1.38 project - Local Economic Benefit of a Commercial Caravan Holiday Park Back in 2013, the industry commissioned BDO to look at the value add created by a local caravan holiday park within their local community. Nine years on, this report is being updated taking into consideration new modelling techniques. This session will provide a top level summary with the data invaluable for businesses when dealing with local councils around non-compliant camping, or the submission of grant or funding applications.
11:15am 45 mins An industry in Crisis - will we get Insurance in the future .... and at what cost? Listen to industry experts on the latest issues arising from the insurance crisis currently faced by park owners.
Thursday 31st March
Time Duration Topic Abstract
02:30pm 60 mins "In Deep Ship" - A deep dive into the global supply chain crisis (via technology) The unexpected super demand in an post COVID recovery, coupled with labour and source material constraints has caused a significant change in global shipping costs and availability. Yet, while COVID has played a key role, it is only part of a far larger interconnected set of problems. Hear from a global leading economist on what the future holds for worldwide supply chains.
Friday 1 April
Time Duration Topic Abstract
09:00am 20 mins The latest in manufacturing and retail research There is better understanding of the manufacturing and retail environment in our industry than ever before. In an ever changing world, learn the latest in industry data from our research team.
09:20am 40 mins Current caravanning trends around the world - a panel discussion Hear from global industry leaders in an interactive panel discussion on current trends they are seeing within the caravan industry around the globe.
10:00am 30 mins Supplier indemnity under the Australian Consumer Law (ACL) The caravan industry has been identified as a priority by the ACCC. In December, they conducted a survey looking at consumer guarantees and supplier indemnification. Hear the latest trends direct from the ACCC and what this means for your business in dealing with both consumers and across the supply chain.
11:00am 40 mins Warranty Bubble - Problems being seen through the repair network Join a panel of industry experts in a discussion, probing into the problems and frustrations appearing throughout the network surrounding product issues being encountered under repair and warranty concerns.
11:40am 20 mins The Power of Online Dealership Data The modern day dealership is more sophisticated than ever before. To meet the demands of a busy dealership, there are many online tools which can assist you be more efficient and profitable. Learn about the online advertising space, social media automation, parts online stores and new sales channels as well as the pros and cons around cloud based applications.
Thursday 31 March
Time Duration Topic Abstract
04:00pm 15 mins Aftermarket Accessories and the Effect on Vehicle Compliance Aftermarket accessories are popular with consumers but can have an effect on vehicle compliance.  Listen to Anne Campbell, RVMAP compliance engineer explain the importance of ensuring that aftermarket accessories enhance the consumer's experience without making the product you are selling illegal and unsafe.
04:15pm 30 mins Maximising Finance and Insurance (F&I) Income through the sale process F&I is a great way to increase yield through every sale and create a passive income into the future.  Yet as an industry, we fail to maximise this opportunity, which is best served at the time of transaction within the caravan dealership (both engagement and awareness).  Learn tools that you can directly take back to your dealership to create additional income streams.
04:45pm 15 mins What does the future of dealerships look like? At times we can disrespect the modern-day customer and not appreciate that for them, the purchase of a caravan, camper or motorhome is a significant financial investment, one which is also highly emotional, and our dealerships need to account for this.  Add to this the changing nature of the manufacture / retailer relationship, the ability to provide add on retail opportunities, and the advancement of service/repair facilities, and the future of dealerships could look vastly different from what we see today.  This session will briefly test our current thinking and provide a snapshot of what could be on the horizon.
Thursday 31st March
Time Duration Topic Abstract
04:00pm 20 mins 5 Hot Topics in Employment Law you need to know about It is hard to keep on top of the many recent changes in employment law. This session will provide you with an excellent snapshot of the main changes you need to know about to ensure your business is complying, including your obligations to casual employees, dealing with sexual harassment and important changes to safety law.
04:20pm 40 mins Road Vehicle Standards Act (RVSA) update by the Federal Department - an interactive session Receive an update on the progress of the RVSA directly from the Federal Department and hear what your business will expect where they come knocking. Understand what will be required when you are visited or have a desk top audit. With all manufacturing/importing businesses operating under the RVSA from 01/07/22 this is a must not miss session.
Friday 1 April
Time Duration Topic Abstract
09:00am 90 mins Women in Business Hear the stories of three very different and successful women and how they have managed to juggle the demands of a busy life with their career. Following will be a panel of our guest speakers taking questions from the floor on what it takes to achieve in today's modern world.
Friday 1 April
11:00am 20 mins Maximising your customer database the growing importance of customer data in delivering personalised experiences A number of macros trends are encouraging businesses to think more deeply about how they collect, enrich and action customer data. In this presentation, Kristy from Lexer will demonstrate how the Caravan Industry Association of Australia is putting its customer data to work, to deliver better experiences for consumers across different consumer segments.
11:20am 20 mins How to harness the power of Google Google Expert, NCA speaker to present for 20mins on the topic of (or something similar to); Big or small business, how to harness the power of Google.

The speaker will provide industry insights and trends (on a slide if available) and then discuss how to leverage Google for business growth and awareness. (The below are just some suggestions).

- Get the basics right and own your business presence online, with free tools such as Google My Business
- What is Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) and how are they different.
- How audience targeting reduces marketing budget wastage by putting your message in front of the right people at the right time.
- How building brand awareness with Programmatic (Google Display Network etc) can support lead generation campaigns.
11:40am 20 mins Push & Pull Marketing - Pedders Hear from Adam Gillick from Pedders Suspension & Breaks who is there Senior Executive - Brand & Marketing over 25 Years Industry Experience . Adam manages 14 external agencies while overseeing 70 sites across Australia.
All
Thursday 31st March
Time Duration Topic Abstract
07:30am 60 mins Super Breakfast -
Years of Living Dangerously: Investment Prospects for 2022 and Beyond
After some incredibly strong investment returns over the past two years, 2022 has started badly. The War in Ukraine together with ongoing worries about inflation and interest rates have unsettled financial markets. In this presentation, Brian Parker, Chief Economist for the Australian Retirement Trust discusses the outlook for the year ahead and beyond and what it all might mean for investors.
02:30pm 20 mins Embracing Indigenous Tourism How embracing our First Nations people and cultures will build a better future and how this can be integrated into your business to increase occupancy.
02:30pm 60 mins "In Deep Ship" - A deep dive into the global supply chain crisis (via technology) The unexpected super demand in an post COVID recovery, coupled with labour and source material constraints has caused a significant change in global shipping costs and availability. Yet, while COVID has played a key role, it is only part of a far larger interconnected set of problems. Hear from a global leading economist on what the future holds for worldwide supply chains.
02:50pm 20 mins Time for a change of your Revenue Strategies? How is your business performing? Learn insights from a performance review of the holiday park industry, followed by, how to identify why and when you need to rethink your revenue strategies. Gain a better understanding of best pricing practices to optimise revenues for your park amid a dynamic business environment.
03:10pm 20mins The latest in Caravan Park Research As a tourism sector we have some of the best industry data in the country. Come along to hear all of the latest specific caravan park research, and gain insights into how the market is performing in a COVID-recovery environment.
04:00pm 20 mins 5 Hot Topics in Employment Law you need to know about. It is hard to keep on top of the many recent changes in employment law. This session will provide you with an excellent snapshot of the main changes you need to know about to ensure your business is complying, including your obligations to casual employees, dealing with sexual harassment and important changes to safety law.
04:00pm 30 mins Panel - Mistakes people make through the sale process There continues to be great momentum in caravan park transactions. Yet in many cases businesses are underprepared for the sale, with many failing the due diligence process. Industry experts share their insights into the do’s and don'ts of selling, and learn how naïve decisions could cost you tens of thousands.
04:00pm 15 mins Aftermarket Accessories and the Effect on Vehicle Compliance Aftermarket accessories are popular with consumers but can have an effect on vehicle compliance. Listen to Anne Campbell, RVMAP compliance engineer explain the importance of ensuring that aftermarket accessories enhance the consumer's experience without making the product you are selling illegal and unsafe.
04:15pm 30 mins Maximising Finance and Insurance (F&I) Income through the sale process F&I is a great way to increase yield through every sale and create a passive income into the future.  Yet as an industry, we fail to maximise this opportunity, which is best served at the time of transaction within the caravan dealership (both engagement and awareness).  Learn tools that you can directly take back to your dealership to create additional income streams.
04:20pm 40 mins Road Vehicle Standards Act (RVSA) update by the Federal Department - an interactive session Receive an update on the progress of the RVSA directly from the Federal Department and hear what your business will expect where they come knocking. Understand what will be required when you are visited or have a desk top audit. With all manufacturing/importing businesses operating under the RVSA from 01/07/22 this is a must not miss session.
04:45pm 15 mins What does the future of dealerships look like? At times we can disrespect the modern-day customer and not appreciate that for them, the purchase of a caravan, camper or motorhome is a significant financial investment, one which is also highly emotional, and our dealerships need to account for this. Add to this the changing nature of the manufacture / retailer relationship, the ability to provide add on retail opportunities, and the advancement of service/repair facilities, and the future of dealerships could look vastly different from what we see today. This session will briefly test our current thinking and provide a snapshot of what could be on the horizon.
04:30pm 30 mins Beating the OTA's (Driving direct bookings) OTA's are an invaluable marketing asset, yet their high (and increasing) transaction costs for customers which technically are not yours creates a love hate relationship towards them by operators. This session will look at ways in which you can take back control and return a direct relationship with the customer which turns up at your front door.
Friday 1 April
Time Duration Topic Abstract
07:30am 20 mins What is in the Federal Budget (delivered on the Tuesday before conference) for the caravanning industry? The Federal Budget will be delivered on Tuesday 29th of March, in what is expected to be full of spending designed to win votes in the upcoming election. Hear an analysis on how the budget will impact the caravanning industry and how you can win big from the expected announcements.
07:50am 20 mins What is the outlook for the upcoming Federal election, and how is this likely to affect the caravanning industry
08:10am 20 mins The Caravan Industry Association of Australia policy document for the upcoming election. How you can assist at a local level to prosecute industry issues.
09:00am 20 mins The latest in manufacturing and retail research There is better understanding of the manufacturing and retail environment in our industry than ever before. In an ever changing world, learn the latest in industry data from our research team.
09:00am 20 mins Maximising revenue streams outside traditional income sources Think outside the box during this informative session, highlighting potential sources of income that stray from the norm. Diversifying your Business through outside non traditional markets using what holiday parks have that others don’t – space, land and the ability to act nimbly.
09:00am 90 mins Women in Business Hear the stories of three very different and successful women and how they have managed to juggle the demands of a busy life with their career. Following will be a panel of our guest speakers taking questions from the floor on what it takes to achieve in today's modern world.
09:20am 20 mins Meeting the needs of the 21st century Camper Dive into the expectations of millennial campers, starting from the booking process right through to check-out. Explore SMS comms (avoiding the need for calls), offering ‘experiences’ and ‘packages’ on the booking engine, the importance of mobile-friendly websites, self-service technology, and using Instagram/facebook and sharing guest content.
09:20am 40 mins Current caravanning trends around the world - a panel discussion Hear from global industry leaders in an interactive panel discussion on current trends they are seeing within the caravan industry around the globe.
09:40am 20 mins Defibs Learn how having a Defib in your park can save lives.
10:00am 30 mins Supplier indemnity under the Australian Consumer Law (ACL) The caravan industry has been identified as a priority by the ACCC. In December, they conducted a survey looking at consumer guarantees and supplier indemnification. Hear the latest trends direct from the ACCC and what this means for your business in dealing with both consumers and across the supply chain.
10:00am 30 mins How to make the most out of consumer feedback Consumer feedback can often be a double-edged sword; find out how to make them work for you - the good and the bad! Turn your consumer feedback into a strong selling tool for your business, learn the correlation between consumer reviews and revenue, and hear about global trends around consumer feedback (including Australian caravan park data).
11:00am 40 mins Warranty Bubble - Problems being seen through the repair network Join a panel of industry experts in a discussion, probing into the problems and frustrations appearing throughout the network surrounding product issues being encountered under repair and warranty concerns.
11:00am 15 mins Update of $1.38 project - Local Economic Benefit of a Commercial Caravan Holiday Park Back in 2013, the industry commissioned BDO to look at the value add created by a local caravan holiday park within their local community. Nine years on, this report is being updated taking into consideration new modelling techniques. This session will provide a top level summary with the data invaluable for businesses when dealing with local councils around non-compliant camping, or the submission of grant or funding applications.
11:00am 20 mins Maximising your customer database the growing importance of customer data in delivering personalised experiences A number of macros trends are encouraging businesses to think more deeply about how they collect, enrich and action customer data. In this presentation, Kristy from Lexer will demonstrate how the Caravan Industry Association of Australia is putting its customer data to work, to deliver better experiences for consumers across different consumer segments.
11:15am 45 mins An industry in Crisis - will we get Insurance in the future .... and at what cost? Listen to industry experts on the latest issues arising from the insurance crisis currently faced by park owners.
11:20am 20 mins How to harness the power of Google Google Expert, NCA speaker to present for 20mins on the topic of (or something similar to); Big or small business, how to harness the power of Google.

The speaker will provide industry insights and trends (on a slide if available) and then discuss how to leverage Google for business growth and awareness. (The below are just some suggestions).

- Get the basics right and own your business presence online, with free tools such as Google My Business
- What is Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) and how are they different.
- How audience targeting reduces marketing budget wastage by putting your message in front of the right people at the right time.
- How building brand awareness with Programmatic (Google Display Network etc) can support lead generation campaigns.
11:40am 20 mins Push & Pull Marketing - Pedders Hear from Adam Gillick from Pedders Suspension & Breaks who is there Senior Executive - Brand & Marketing over 25 Years Industry Experience . Adam manages 14 external agencies while overseeing 70 sites across Australia.
11:40am 20 mins The Power of Online Dealership Data The modern day dealership is more sophisticated than ever before. To meet the demands of a busy dealership, there are many online tools which can assist you be more efficient and profitable. Learn about the online advertising space, social media automation, parts online stores and new sales channels as well as the pros and cons around cloud based applications.
Parks
Thursday 31st March
Time Duration Topic Abstract
02:30pm 20 mins Embracing Indigenous Tourism How embracing our First Nations people and cultures will build a better future and how this can be integrated into your business to increase occupancy.
02:50pm 20 mins Time for a change of your Revenue Strategies? How is your business performing? Learn insights from a performance review of the holiday park industry, followed by, how to identify why and when you need to rethink your revenue strategies. Gain a better understanding of best pricing practices to optimise revenues for your park amid a dynamic business environment.
03:10pm 20 mins The latest in Caravan Park Research As a tourism sector we have some of the best industry data in the country. Come along to hear all of the latest specific caravan park research, and gain insights into how the market is performing in a COVID-recovery environment.
04:00pm 30 mins Panel - Mistakes people make through the sale process There continues to be great momentum in caravan park transactions. Yet in many cases businesses are underprepared for the sale, with many failing the due diligence process. Industry experts share their insights into the do’s and don'ts of selling, and learn how naïve decisions could cost you tens of thousands.
04:30pm 30 mins Beating the OTA's (driving direct bookings) OTA's are an invaluable marketing asset, yet their high (and increasing) transaction costs for customers which technically are not yours creates a love hate relationship towards them by operators. This session will look at ways in which you can take back control and return a direct relationship with the customer which turns up at your front door.
Friday 1 April
Time Duration Topic Abstract
09:00am 20 mins Maximising revenue streams outside traditional income sources Think outside the box during this informative session, highlighting potential sources of income that stray from the norm. Diversifying your Business through outside non traditional markets using what holiday parks have that others don’t – space, land and the ability to act nimbly.
09:20am 20 mins Meeting the needs of the 21st century Camper Dive into the expectations of millennial campers, starting from the booking process right through to check-out. Explore SMS comms (avoiding the need for calls), offering ‘experiences’ and ‘packages’ on the booking engine, the importance of mobile-friendly websites, self-service technology, and using Instagram/facebook and sharing guest content.
09:40am 20 mins Defibs Learn how having a Defib in your park can save lives.
10:00am 30 mins How to make the most out of consumer feedback Consumer feedback can often be a double-edged sword; find out how to make them work for you - the good and the bad! Turn your consumer feedback into a strong selling tool for your business, learn the correlation between consumer reviews and revenue, and hear about global trends around consumer feedback (including Australian caravan park data).
11:00am 15 mins Update of $1.38 project - Local Economic Benefit of a Commercial Caravan Holiday Park Back in 2013, the industry commissioned BDO to look at the value add created by a local caravan holiday park within their local community. Nine years on, this report is being updated taking into consideration new modelling techniques. This session will provide a top level summary with the data invaluable for businesses when dealing with local councils around non-compliant camping, or the submission of grant or funding applications.
11:15am 45 mins An industry in Crisis - will we get Insurance in the future .... and at what cost? Listen to industry experts on the latest issues arising from the insurance crisis currently faced by park owners.
Trade
Thursday 31st March
Time Duration Topic Abstract
02:30pm 60 mins "In Deep Ship" - A deep dive into the global supply chain crisis (via technology) The unexpected super demand in an post COVID recovery, coupled with labour and source material constraints has caused a significant change in global shipping costs and availability. Yet, while COVID has played a key role, it is only part of a far larger interconnected set of problems. Hear from a global leading economist on what the future holds for worldwide supply chains.
Friday 1 April
Time Duration Topic Abstract
09:00am 20 mins The latest in manufacturing and retail research There is better understanding of the manufacturing and retail environment in our industry than ever before. In an ever changing world, learn the latest in industry data from our research team.
09:20am 40 mins Current caravanning trends around the world - a panel discussion Hear from global industry leaders in an interactive panel discussion on current trends they are seeing within the caravan industry around the globe.
10:00am 30 mins Supplier indemnity under the Australian Consumer Law (ACL) The caravan industry has been identified as a priority by the ACCC. In December, they conducted a survey looking at consumer guarantees and supplier indemnification. Hear the latest trends direct from the ACCC and what this means for your business in dealing with both consumers and across the supply chain.
11:00am 40 mins Warranty Bubble - Problems being seen through the repair network Join a panel of industry experts in a discussion, probing into the problems and frustrations appearing throughout the network surrounding product issues being encountered under repair and warranty concerns.
11:40am 20 mins The Power of Online Dealership Data The modern day dealership is more sophisticated than ever before. To meet the demands of a busy dealership, there are many online tools which can assist you be more efficient and profitable. Learn about the online advertising space, social media automation, parts online stores and new sales channels as well as the pros and cons around cloud based applications.
Dealer
Thursday 31 March
Time Duration Topic Abstract
04:00pm 15 mins Aftermarket Accessories and the Effect on Vehicle Compliance Aftermarket accessories are popular with consumers but can have an effect on vehicle compliance.  Listen to Anne Campbell, RVMAP compliance engineer explain the importance of ensuring that aftermarket accessories enhance the consumer's experience without making the product you are selling illegal and unsafe.
04:15pm 30 mins Maximising Finance and Insurance (F&I) Income through the sale process F&I is a great way to increase yield through every sale and create a passive income into the future.  Yet as an industry, we fail to maximise this opportunity, which is best served at the time of transaction within the caravan dealership (both engagement and awareness).  Learn tools that you can directly take back to your dealership to create additional income streams.
04:45pm 15 mins What does the future of dealerships look like? At times we can disrespect the modern-day customer and not appreciate that for them, the purchase of a caravan, camper or motorhome is a significant financial investment, one which is also highly emotional, and our dealerships need to account for this.  Add to this the changing nature of the manufacture / retailer relationship, the ability to provide add on retail opportunities, and the advancement of service/repair facilities, and the future of dealerships could look vastly different from what we see today.  This session will briefly test our current thinking and provide a snapshot of what could be on the horizon.
Manufacturer
Thursday 31st March
Time Duration Topic Abstract
04:00pm 20 mins 5 Hot Topics in Employment Law you need to know about It is hard to keep on top of the many recent changes in employment law. This session will provide you with an excellent snapshot of the main changes you need to know about to ensure your business is complying, including your obligations to casual employees, dealing with sexual harassment and important changes to safety law.
04:20pm 40 mins Road Vehicle Standards Act (RVSA) update by the Federal Department - an interactive session Receive an update on the progress of the RVSA directly from the Federal Department and hear what your business will expect where they come knocking. Understand what will be required when you are visited or have a desk top audit. With all manufacturing/importing businesses operating under the RVSA from 01/07/22 this is a must not miss session.
Women in Business
Friday 1 April
Time Duration Topic Abstract
09:00am 90 mins Women in Business Hear the stories of three very different and successful women and how they have managed to juggle the demands of a busy life with their career. Following will be a panel of our guest speakers taking questions from the floor on what it takes to achieve in today's modern world.
Marketing
Friday 1 April
11:00am 20 mins Maximising your customer database the growing importance of customer data in delivering personalised experiences A number of macros trends are encouraging businesses to think more deeply about how they collect, enrich and action customer data. In this presentation, Kristy from Lexer will demonstrate how the Caravan Industry Association of Australia is putting its customer data to work, to deliver better experiences for consumers across different consumer segments.
11:20am 20 mins How to harness the power of Google Google Expert, NCA speaker to present for 20mins on the topic of (or something similar to); Big or small business, how to harness the power of Google.

The speaker will provide industry insights and trends (on a slide if available) and then discuss how to leverage Google for business growth and awareness. (The below are just some suggestions).

- Get the basics right and own your business presence online, with free tools such as Google My Business
- What is Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) and how are they different.
- How audience targeting reduces marketing budget wastage by putting your message in front of the right people at the right time.
- How building brand awareness with Programmatic (Google Display Network etc) can support lead generation campaigns.
11:40am 20 mins Push & Pull Marketing - Pedders Hear from Adam Gillick from Pedders Suspension & Breaks who is there Senior Executive - Brand & Marketing over 25 Years Industry Experience . Adam manages 14 external agencies while overseeing 70 sites across Australia.