Research shows that consumers, businesses and government have a preference for buying genuine Australian products, made and grown to Australia’s high quality, health and safety standards. So it
makes sense for businesses to market their products as ‘genuinely Australian’ using the Australian Made logo.

By aligning products with the AMAG logo, businesses can visually demonstrate their Australian credentials. Applying the logo at the point of sale, on packaging and promotional materials, and on social media and other online platforms allows businesses to influence purchasing decisions, create brand preference and drive sales.